About

At heart I'm a product and engineering person, and that's still where most of my time goes. I also run the company's marketing, some of our sales, and customer success, which is how I actually learn what moves revenue. So I build. I make my own tools with Claude Code, run experiments across every channel, and I'm building an internal command center to watch all of it in one place.

I started Writesonic in 2021, before ChatGPT existed. Today it's an AI marketing team that does the work. A CMO agent delegates to specialist agents for research, SEO, content, and design, all running your marketing on a closed loop, with a human approving before anything ships. It starts with organic marketing today, and paid ads and email are next. Trusted by thousands of marketing teams and agencies, backed by Y Combinator.

Before Writesonic I built TLDR This, which summarizes long reads in one click. In 2019 I won a Global Undergraduate Award for a group emotion recognition project at the University of Manchester. Later came Forbes 30 Under 30 Asia.

Outside of startups, I build and maintain devotional projects like BhagavadGita.com, GitaGPT and a few related apps. They matter a lot to me.

This newsletter is where I write down what I'm actually doing. Every other week I run a real product, growth, or marketing experiment with AI and share what happened: the setup, the numbers, and the ones that bombed. If you're building or growing something with AI, you'll get the operator's version. No recycled advice.

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